What’s changed? In your market, in your industry, in your company, in your team, with yourself?

COVID accelerated many things that were already in play. This acceleration was not brought about because COVID released us to do new things, but because COVID constrained us. Our response to new constraints quickly moved us to change. Change is not fun, most immediately has a negative impact on profit, so why do we do it?

We change because it is necessary, the mother of invention. Human beings have always adapted. Just, not so rapidly as now.

There is a software programming methodology called agile, successfully adapted to other work scenarios. Agile, typically organized in two week sprint intervals, doesn’t mean we work really hard to get everything finished in two weeks. Code written, tested, de-bugged, tested, de-bugged, published.

Agile means every two weeks, we stop. We take inventory, where we have come, progress made, but most importantly, to take inventory of what has changed. What has changed in your market, in your industry, in your company, in your team, with yourself?

And, to take inventory to remind us of purpose. The easy questions ask whether our activity, our work, moved us toward our purpose, or away from our purpose. The harder questions ask if our purpose is still valid in the midst of change.