“What gets reinforced gets repeated,” I said. “That’s why measurement and feedback loops are so important.
“Here is the insight. Most managers focus their time before the behavior. Most managers provide training and give lectures on the way things should be done and then wonder why they don’t get the desired behavior. Most managers think their biggest influence on behavior occurs before the behavior.
“The payoff, the big influence is after the desired behavior occurs. That’s when to pay the most attention. What gets reinforced gets repeated.”