Find a market need big enough.
Build a product or service to meet it.
Then produce it faster, better and cheaper than your competitor.

This is my mantra for this L-shaped recovery. And you will never fight your way out, of your current dilemma, with the same thinking that got you where you are now. Yes, it’s a recovery, just not a robust recovery.

One of my favorite thinkers is Victor Cheng. Read more about Re-Inventing Your Products.