“You are actually suggesting that I don’t prioritize?” Marie was having trouble with this.

“I know it sounds like heresy, but think about this. What is the biggest difference between an A priority and a C priority?” I nodded slowly.

Marie hesitated. “Well, it’s either more important or it has to get done first.”

“Good guess, but tell me, have you ever approached a deadline on a C priority and had to complete it before an A priority?”

“Sure, it happens all the time.”

“Then what does that say about your priority system? And bottom line, it all has to get done sometime, just schedule it. If it doesn’t have to get done, it shouldn’t be on your list in the first place.”

Marie was still trying to protest. “But, if I work hard all day and if something doesn’t get done, at least it was the C priority.”

“You are a manager. If there is something you can’t get done, it should be assigned to someone else. At the end of the day, don’t tell me something didn’t get done because you ran out of time. It did not get done because you did not manage it correctly.”