“We seem to get so many customer complaints that I feel like I am just putting out fires all day. I am afraid to take time off. Thank goodness we shut the phones down on Sunday,” lamented Bryan.

The reason we create customer service departments is to deal with customer complaints. If you are in business, you will get complaints from customers.

Have everyone in the customer service department meet ten minutes early and make a list of all the complaints from the day before. Next, from the customer perspective, rank them from bad to worse.

1. The delivery was ten minutes late.
2. The delivery was one hour late.
3. The delivery was two hours late.
4. The delivery never arrived.
5. The wrong item was delivered and customer had to return item.
6. The item was delivered damaged and the customer had to file a claim.

The next day, repeat the process and co-mingle the priorities from bad to worse. The pattern created is what Michael Basch (former Federal Express guy) calls the “Hierarchy of Horrors.” With this patterned list, you can now systematically make improvements in the areas that require the most attention. This list is valuable for management meetings where other departments might be able to help.

Make your list. What is your customer’s “Hierarchy of Horrors?” -TF