Marjorie was puzzled. Twenty minutes ago, she had adjourned a meeting with her development team. The purpose of the meeting had been to share the newly published annual business plan. For the first time since Marjorie joined the company, the vision, described in the plan, finally made sense. They had staked out a customer base and truly nailed down the objectives for the next twelve months. It was the clearest flag the company had ever planted. Then, why didn’t the team respond enthusiastically?

In my class, I often ask the question, “What’s your flag?” And then, “What are the different flags of each of your team members?”

Which flag do you care the most about? Which flag does your team member care the most about? Here’s the news, nobody cares about your flag. People only care about their own flag. Companies are great about describing their own flag, but nobody cares. Customers don’t care, employees don’t care. People only care about their own flag.

As a Manager, to have any hope in the areas of motivation and alignment, you have to find out the flags of each of your individual team members. Finding out about the flags of your customers doesn’t hurt either. -TF