I was working with a group in New York today, in a sideline conversation of interest.

“I don’t understand,” Gordon said. “I explain the vision of the company, where we are going, the success we hope to achieve. The team shows some polite interest, but I just don’t see the enthusiasm. Maybe, I don’t have the right people on the team.”

“I am sure this is all very exciting for you,” I responded. “How did you make the connection for them?”

“What do you mean?” Gordon’s mood changed, almost suspicious.

“I mean, I know what’s in it for you,” I continued. “But what is in it for your team members?” Gordon almost answered, but stopped. His automatic response was interrupted.

“Well, they are mostly interested in boats and fishing. I am talking about the company,” he said.

“I understand.” I wasn’t in a hurry. “Gordon, if you could connect boats and fishing to the growth of the company, what would happen?”

He chuckled. “Connecting boats and fishing to the growth of the company? There would be no stopping us. But, boats and fishing don’t have anything to do with the company.”

“I understand. But if they did, what would be the impact on your company?” Gordon was beginning to get the drift. “What if you could talk in terms of what your team members want?” I closed my briefcase.

“I have one more day, here,” I said. “Let’s meet for coffee tomorrow morning and continue this.” -TF

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