Missing Objectives

“I am a bit confused about what to do,” Brent explained. “All of our plans this year, all of our goals, we are just so far away from where we thought we would be. I am worried.”

“What do you think happened?” I asked.

“Well, we build to order. Every project is unique. We have all the resources we need, we have all the people, in fact, too many people, but our customers are not ordering according to forecast.”

“And, what is your role in all this?”

“I’m the sales manager,” Brent replied. “It’s my job to bring in the orders. And the sales team is working really hard, but just not making any headway.”

“How many sales people on your team?”

“Eight. I mean, maybe I should have hired more. I wonder if I am even capable of running this team in this market. They aren’t making sales the way they used to. We have our goals and they are just not meeting them.”

“How is that affecting the team? Not meeting your goal?” I followed up.

“Oh, they know I am not happy. I can feel my own tension. I try not to show it, but I am sure the team can tell things are not good.”

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