Tag Archives: objectives

The Curse of a Manager

“You look off-balance,” I said.

Renee shook her head. “Ever since I was promoted to sales manager, things are different. When I was on the sales team, things were exciting, always a new customer, a deal in limbo, a sale that closes, a sale that gets stalled. But there was always action. As sales manager, I only get to hear about that stuff from other people. I get to coach, but I never get to play.”

“What else is different?” I asked.

“When I was a salesperson, I was always focused on the day, or the week, at most a month or a quarter. Sure, I had my annual sales goals, but mostly, I only looked at what was right in front of me.” Renee took a breath. “Now, I live in the world of annual sales goals. My decisions are centered around how many salespeople on the team, which one is going off the rails, gauging whether our sales backlog is within the capacity of operations. Not very exciting stuff. And budgets. I am not just thinking about this year, I have to think about next year. The ops manager wants to invest in some automation and wants to know if I can generate enough sales to pay for it over the next three years.”

“So, the biggest difference is time span. You use to measure your success, or failure by the day or the week. You got constant juice from your deal flow,” I replied. “Now, there is no juice. You are working on goals that won’t be completed for one to two years. Oh, sure, you will soon know whether you are making progress, soon enough, but you won’t hold the result in your hands for quite some time. It’s the curse of a manager.

“But, here’s the thing,” I continued. “If all you ever think about is the next deal, the next customer, if everything you think about is short-term, then thinking about what needs thinking about, never becomes a priority. Planning never happens. Your ability to plan, your ability to think long-term atrophies. Making short moves in the needle is easy. Making large moves in the needle takes time. Most managers are too impatient to do that kind of thinking. They would rather get the juice.”

Good Busy or Bad Busy

“Whew,” Marcy plopped into the chair behind her desk. “What a day?”

“How so?” I wanted to know.

“Lots of things going on. Good things. Everybody was busy. Lots of work on our plate,” she explained.

“Good busy, or bad busy?” I asked.

“It’s always good to have work to do,” Marcy replied.

“How do you know?” I prompted. “The just dessert for hard work is more hard work. How do you know that the increase in activity is good, or not?”

Marcy was just trying to follow the discussion.

“Look,” I said. “Most people allow the events of the day to happen to them. They judge their lives by what happens to them. To be an effective leader, you have to judge whether those events move you toward your purpose or away from your purpose. Good busy or bad busy has to do with purpose. And without a purpose, without an objective, you will have no way to judge.”