Category Archives: Books

Stalled out in Denver due to weather in San Francisco. First flight-leg reading, Traction by Gino Wickman. You know, I don’t often do book reviews, but this one caught my eye. Not that it breaks any new ground, but it … Continue reading →

This concludes our conversation with Jaynie Smith, author of Creating Competitive Advantage. Tom: As we move from the recession to recovery, and as we attempt to acquire new customers, gain market share, where do customer and client disconnects occur? Jaynie: … Continue reading →

This continues my conversation with Jaynie Smith, author of Creating Competitive Advantage. Tom: Can you talk about the necessity of integrating marketing elements with operational reality to drive new ideas into existing and emerging customer segments? Jaynie: Our research shows … Continue reading →

This continues my conversation with Jaynie Smith, author of Creating Competitive Advantage. Tom: In an attempt to scratch out precious points in market share, which will multiply during the recovery, what changes should companies design into their marketing strategies? Jaynie: … Continue reading →

If you think we are at the bottom of this recession and can breathe a sigh of relief, think again. Year over year, we may see improvement in sales volume, but even as your revenue builds, there is still whiplash … Continue reading →

I just got my hands on a copy of Make Your Move by Alan and Brian Beaulieu. These are the guys that kept most of my clients out of trouble during this past recession. With their help and forecasting, we … Continue reading →