How to Interview for Customer Care

From the Ask Tom mailbag –

Question:
How do you interview for a customer service position? We are not concerned about product knowledge, it’s the soft skills, attitude, customer care?

Response:
The structure for developing these questions is the same no matter what attitude, characteristic or soft skill you have in mind.

  1. Ask yourself, what behaviors are connected to the attitude or characteristic.
  2. Identify, in what situations you might see that behavior (connected to the attitude or characteristic).
  3. Develop questions about the behavior.

Your question above shows an interest in a value called “customer care.”

Step One. What are the behaviors I would see in a person who cares about customers?

  • Taking the time to listen, really listen, to a customer.
  • Taking responsibility for a misunderstanding with a customer.
  • Identifying something special about the customer and being responsive.

Step Two. In what situations would I see those behaviors?
Step Three. Develop questions about those behaviors.

Behavior – Taking the time to listen, really listen, to a customer.

  • Tell me about a time when you thought you knew what a customer wanted, but found out it was something completely different?
  • What was the project?
  • What did you think the project was about?
  • How was that different from what the customer really wanted?
  • How did you find out there was a difference (in purpose, objective) in what you understood and what the customer wanted?
  • What was the impact on the project when you found out the customer wanted something different?
  • How did the customer express the difference?
  • How clear was the customer in explaining what they wanted?
  • How was the problem resolved?

Behavior – Taking responsibility for a misunderstanding with a customer.

  • Tell me about a time when your customer made a mistake and you had to make it good?
  • What was the project?
  • What was the misunderstanding about?
  • What was the mistake made by the customer?
  • What was the impact of the mistake on the project?
  • How did you learn of the mistake?
  • How did you define the problem to your team?
  • How did you define the problem to your customer?
  • What corrective action was taken?
  • How was the problem ultimately resolved?
  • What was the impact on the customer relationship?

Behavior – Identifying something special about the customer and being responsive.

  • Tell me about a time when you were able to do something special (unexpected, above and beyond) for a customer?
  • What was the project?
  • What did the customer expect?
  • What did you do that was special for that customer?
  • How did you find out that the customer would be surprised?
  • How was this different than routine customer service?
  • What was the impact of this “something special” on the project?
  • What was the impact of this “something special” on the relationship with the customer?

Enough for today. Perhaps tomorrow we can tackle “Initiative.”

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