What is the Level of Work in Disney?

From the Ask Tom mailbag – Related to yesterday’s post on Levels of Work. Thanks to Barry for posting.

Question:
I agree that the place to start is with the work, but I’m confused by your presentation of the structure of the work. This description seems to only apply to organizations that have five hierarchical levels. When Walt Disney was 20, he was president of a corporation called Laugh-O-Gram Films, Inc., that was established to make a series of silent cartoons. This was long before the creation of Mickey Mouse. All ten or so employees reported directly to Walt.

So, I agree with your last statement that the first step is to understand the work and the different levels of work, but I’m not sure the work necessarily matches up with the five levels you provided.

Response:
Barry, thank you for a great question. You are correct. Not every organization has five levels of work. The example you provide, Laugh-O-Gram films was likely a Stratum III organization. Each film was likely a Stratum II project, but to be successful, they had to develop Stratum III systems in their animation methods. Ten or so employees would be consistent at that level of organization.

As time went by, Disney’s successor corporations, either by organic growth or acquisition, grew in complexity. We can calibrate that complexity using Time Span, examining each successive level of work. Disney is now Disney-ABC Television Group after its acquisition of ABC-Cap Cities in 1996. Now, an international media company, its highest level of work is high Stratum VI or low Stratum VII.

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