Whether the goal is improving customer satisfaction, streamlining a work process, increasing your customer base, responding to two blog posts a week, an exercise program or weight loss, the goal must be your goal. It’s highly unlikely you will achieve your manager’s goal, your spouse’s goal or the goal you think you “should” work on this year. Your goals must generate excitement within you, when you ponder their accomplishment. You must believe there is something in it for you to accomplish them.

If you perceive the end reward is worth the work, you will take on challenges in support of your organization’s goals. These goals might not be as close to your heart as your personal goals, but you work to achieve them for the good of the organization and your success there.

It sounds like you just need more clarity; continue asking who, what, and why until you are crystal clear on the reason for the goal and its benefits. Don’t ever stop asking why.